Achieve superior B2B sales results

The Tactical Business Review (TBR) is a comprehensive and powerful diagnostic tool designed to help business owners critically assess their current operations and identify opportunities for improvement. By completing the 25-page questionnaire, business owners are encouraged to take a step back and deeply analyse how their business functions. This process involves answering a series of straightforward yet thought-provoking questions that cover various aspects of the business, such as financial performance, customer relationships, marketing strategies, and overall business direction. The TBR prompts honest reflection on what is truly happening within the business, which is essential for identifying areas that require change or improvement.

The benefits of the TBR are significant. By systematically reviewing every aspect of their business, owners and leaders gain a clear understanding of both the strengths and weaknesses of their operations. This clarity allows them to make informed decisions that can drive growth and profitability. The TBR also helps create an actionable plan, as it encourages business owners to set specific goals and strategies based on their current reality. The insights gained from the TBR can lead to increased efficiency, better resource management, and a more focused approach to achieving long-term business objectives.

Alure.ai is an AI software tool developed from Chris Harasty’s PhD research in machine learning (ML) and large language models. It revolutionises how businesses conduct cold outreach by automating the generation of highly personalised content for LinkedIn, cold emails, and calling scripts. By leveraging advanced ML algorithms, Alure.ai crafts messages that deeply resonate with the target audience, resulting in significantly higher engagement rates compared to traditional outreach methods.

The tool stands out by providing a higher level of personalisation, which is crucial in breaking through the noise of standard outreach. Alure.ai's ability to tailor each interaction to the specific needs and interests of prospects results in up to 10 times higher effectiveness. Moreover, it saves Business Development Managers 4-5 hours of time daily by automating the time-consuming research and personalisation tasks, allowing them to focus on more strategic activities like building relationships and closing deals.

Alure.ai complements Harasty Consulting’s existing methodologies, such as the Double Process, by enhancing the quality and impact of every touchpoint in the sales funnel. The software’s automation capabilities, combined with its ability to maintain a personal touch, make it an invaluable asset for any sales and marketing strategy. It not only improves efficiency but also significantly boosts the chances of successful engagements, positioning Harasty Consulting at the forefront of innovative solutions that drive measurable results and sustainable business growth.

The Double Process is an innovative approach that combines the strategic power of 'The One Week Approach' with the comprehensive structure of 'The Growth Wheel', providing a balanced and effective framework for sustainable business growth.

The process provides businesses a comprehensive framework for driving significant and sustainable growth. By integrating long-term planning and continuous improvement with targeted, short-term high-impact actions, the Double Process ensures that businesses not only identify and overcome obstacles but also capitalise on opportunities for rapid advancement. This dual approach enables companies to balance strategic vision with tactical execution, leading to accelerated growth and improved outcomes.